Keynote
Introduction by Professor Georgina Andrews, Vice-Chancellor of Bath Spa University and presentation from MIX’s keynote, Nadim Sadek, Founder & CEO of Shimmr AI.
“Creative Intelligence: Navigating the AI-Human Creative Alliance”
Nadim Sadek explores the fascinating intersection of artificial intelligence and human creativity, examining both the neuroscience behind our response to AI and its transformative potential for creative industries. Drawing on historical parallels with other disruptive technologies, this keynote addresses AI’s impact on society, education, and work while focusing specifically on how it’s revolutionizing publishing through enhanced corporate efficiency and creative emancipation for authors. Nadim provides cross-industry insights from other creative sectors and presents practical AI workflows that publishing professionals can immediately implement, ultimately reframing AI from perceived threat to creative catalyst.