Funded by the UKRI Strength in Places Fund, MyWorld is the flagship for the UK’s creative sector and is part of a UK-wide exploration into devolved research and development funding. Led by the University of Bristol, the £30 million programme is made up of 13 partners from the West of England region’s creative technologies sector and world-leading academic institutions to create a unique cross-sector consortium.

Launched in April 2021, MyWorld will run for 5 years and has a mission to catalyse the region’s creative economy, creating new jobs, driving inward investment and supporting sustainable and inclusive business growth.

To achieve this, the programme will enable the research and development of new products, processes and services that advance regional capabilities in creative digital production, network distribution and audience evaluation research. With its unique set of creative partners and research collaborators, MyWorld will also deliver ground-breaking experimental productions, invest in innovative research and production facilities, create new skills programmes and develop the region’s creative business ecosystem. Visit for more information.