Keynote: Kathi Inman Berens (Portland State University) – How Writers Get Paid: Book Pirates, Millennial Readers, and Discovery Post-Pandemic
How can authors tap new audiences and facilitate discovery of their work?
• Black and Latinx millennials borrow and buy more books than every other age & race in the U.S. What did we learn about these millennials in Immersive Media and Books 2020?
• Live events were key to book discovery before the pandemic. New releases sold less during the pandemic, despite virtual author events. How will people discover books post-pandemic?
• Book pirates buy more books than the general population. What should authors trying to grow their audience know about people who illegally download books?