Guy Gadney has been working at the intersection of media and technology for over 20 years, initially as the first Head of Digital for Penguin Books UK, then at the BBC and Guardian, before setting up his first games company developing massively multiplayer games.
More recently, he produced the official mobile games for Sherlock, Home & Away and other TV series around the world. He is CEO of To Play For, the media technology platform behind Charisma.ai which is producing new forms of immersive stories powered by artificial intelligence.
The company is currently adapting John Wyndham’s scifi classic The Kraken Wakes, and the immersive theatre production For King and Country into narrative games powered by Charisma.ai. It is a member of the StoryFutures Creative Cluster, as well as undertaking a year-long research project with King’s College London into the future of storytelling, funded by Innovate UK. He is co-contributor to the paper It Speaks, a guide to avoiding unconscious bias in artificial intelligence and games, funded by the Canadian government’s ReFig programme.
Guy is also Chair of the Oxford-based arts centre, Arts at The Old Fire Station which is co-habited with the charity Crisis, producing new works to support those facing tough times.